It’s great to have you with us as an exhibitor at the All I Want for Christmas Expo set for December 2 & 3, 2016 presented by Elite Idaho Events. We hope it just may be the best marketing dollars you’ll spend this year, because among marketing options, trade shows are consistently ranked as the number one return on investment for small to medium sized businesses. Below is information you should need to exhibit at the show below, but feel free to email firstname.lastname@example.org or call 208.360.2800 with questions.
General Booth Questions
2016 Show Applications/Contact
2016 Show Food Vendor Contract – (Rate only for food vendors – limited spots)
2016 Show Home Craft Contract – (Only hand made items qualify for home craft rate – limited spots)
2016 Show Sponsorship
Standard exhibitors will have their booth set up with one table and 2 chairs. Details are available at set-up day.
- Your booth space is simply the 10′ x 10′ space with pipe and drape around (8′ high back and 3′ high sides). Each exhibitor booth will have an 8’ draped table and 2 chairs. Craft vendors and Food vendors will not have table and chairs provided. You may bring your own booth supplies such as additional tables and chairs or they can be rented. Electrical is through Elite Idaho Events and usually goes for $25 – $50. Only booths that have the power selected on their contract will be provided power.
- Everything must be inside the booth. Nothing in the isles, including rugs. This is a fire marshal rule.
- There is not really a maximum height requirement, but booths will be inspected by the marshal and must be deemed safe (no tipping hazards, etc).
- Canopies are okay.
- Side walls may not extend more than half way to the front of the booth unless prearranged. This is to keep visibility open to everyone’s booth as people walk down the isles.
- The provided drape rods will support normal banners but in general are not to be used as booth support. Do not pierce or tape anything to the drapes in your booth. Use pins, bungee cords or shower curtain rings to hand banners.
- Open flames are not permitted inside the expo hall. Space heaters are not permitted on the expo floor. This is a fire marshal rule.
- Exhibit displays must be set by 11 a.m. opening day – Elite Idaho Events has the right to fill the booth at this time.
- Exhibitors are responsible for supervising employees and temporary staff (models, mascots, hostesses, etc.) to ensure adherence to these rules:
- All booth activities must take place within the confines of the assigned booth space.
- Booth activities deemed too disruptive may be discontinued at Show Management’s discretion.
- Animals are not permitted without prior approval from Show Management.
- Set up day: Thursday, December 1, 2016, anytime between 2 and 8 p.m. We strongly encourage all to finish set-up on that day, as the main entrance won’t be available on Friday. Check in at the information desk near the entrance for exhibitor badges, etc. No vehicles are permitted inside the building for this show. Exhibitors are responsible for equipment needed to load and unload items.
- Take down: Any time between 5 to 7 p.m. on Saturday, December 3, 2016. No early take downs please – exhibitor will be fined $50 for early take down. All material must be removed that evening from the expo hall.
On set-up day you may use parking lot in the front of the expo hall. Do not block traffic. Traffic must flow in a free circle around the lot. DO NOT park vehicles in the lot by Broadway. All exhibitor vehicles need to be parked in the rear of the building to allow parking for attendees.
On show days the front entrance is NOT available for vendors, but you may park in the rear of the expo hall or to the west parking area next to the expo hall marked exhibitor parking. Parking is never allowed in a red zone or posted no parking zones. Trailers are okay to park overnight in these lots as well.
Temporary Food Handler Permit Questions
If you’re giving away food or food samples of any kind, you may need to go to the Eastern Idaho Public Health District and get a temporary food handlers permit (1250 Hollipark Drive, Idaho Falls, ID or (208) 523-5382 for information). Shelf stable pre-packaged food (pop, candy, chips, etc.) do not need anything, but if you’re not sure, please call the Health Department number. Temporary Food Handler permits are different than the Food Handler permit you may have for your regular on-site business. They must be obtained at least two weeks prior to the event.
Tickets and Passes
Admission is FREE. We encourage all vendors to spread the word through email, social media and at their place of business. Each booth will receive 2 exhibitor passes.
Expo marketing includes a media-wide campaign again this year. Marketing includes television, newspapers, billboards (Pancheri in Idaho Falls & I-15 in Pocatello), printed posters, e-mail newsletters, and of course the power of Riverbend Communications’ five radio stations and their websites reaching over 124,000 people weekly. The stations are Classy 97, Z103, The Hawk, KBear and KEIR 101.1 FM. Over 5,000 tickets will be distributed FREE of charge for the show through vendors and radio giveaways.
Booth space is available by contacting Elite Idaho Events at 208.360.2800 or email@example.com. Booths are 10′ x 10′ and generally run $350. Elite Idaho Events excels at connecting businesses with thousands that call east Idaho home.
Successful Show Tips
Many of you are exhibiting veterans and a few are first-timers, but it never hurts to get some time-proven advice about some things to do (and not do) to get the most of your show time.
- Long before the show, plan a cool booth space. Invest in your booth. What would make it approachable? What would make you stop? This planning and/or investment always pays off later. Many successful strategies include giveaways that collect e-mails, games, contests, videos, graphics, video games, novelty or humor and other many other ideas. Be creative and have fun.
- Talk to those working your booth. They make a huge difference. The basics have to do with positioning and attitude. Don’t sit down in the back of your booth. Comfy, but ineffective. Do have an open booth that’s easy to enter or engage. Don’t be on the phone or working. People think it’s rude to approach you as you’re busy. And most importantly, smile. Seems obvious, but so does common sense. People talk with happy people.
- If you’re not personally good at meeting people, hire someone. Don’t take it personally. Happy, attractive people don’t hurt. You get 3 seconds for a first expo impression.
- Amazingly, nearly 60% of regional expo exhibitors do not have a pre-show lead plan in place as an expo opens (Center for Exhibitor Industry Research). Know the basics of potential client conversations and lead collection: 1) Engage and chat (10-30 seconds), 2) Qualify (1 minute) to see if they have a need for your services, and 3) Present what you have for them (1-5 minutes). Make sure to focus on what’s in it for them. Then 4) Close by getting a business card or other contact information, and tell them you’ll get them more info later. It’s casual and flexible. Then keep a master list! Then move on to the next lead!
- In another amazing statistic, out of all exhibitors, nearly 75% of all leads collected at Expos are not followed up on after the show (Center for Exhibitor Industry Research). Yes, your feet are tired, but the works not quite done. Take some time afterwards to follow up and help all the people you may have talked to during the show.
- Some other helpful ideas may be to have an album of testimonials showing success stories and pictures. This is especially great for independent professionals selling an intangible product. Pictures of workshop attendees are good. Everyone likes pictures.
- I’ve heard some that are anti- candy bowl , but most experts still say it’s good. If you want to up the ante, have a bigger treat but only for those who chat with you that you can just hand them. Energy bars, bigger mints, or something else fun.
- Promotional items are good. Think about whether they’re using it for a while or if it will just go to their kids. Kids are tough clients.
- If possible, demonstrate your product . People like to see it in action.
- Dare to think up something a bit different. It makes trade shows fun. Things people have asked us if they can do in the past that have gone well include shooting money from a cannon, casinos, celebrity guests, flash mobs, sports contests, and many other slightly quirky things. Many visitors have been to a trade show before and they like to see diversity. Please ask us if you have any ideas you’d like to try. Between us and our event crew, we’d love to try to accommodate your ideas if possible.
In summation, research shows that trade shows are the #1 advertising ROI businesses can make. So make a plan. We’d love to help you reach all your goals and be an important partner to your business each year. Have a great show!
Trade shows are consistently the #1 marketing return on investments